7 top campaigns from 2024 and the tactics that drove success
2024年12月3日 · The seesaw effect was evident in areas like generative artificial intelligence (AI), which secured a steady deluge of investment but repeatedly proved itself unready for the limelight, with Coke’s holiday campaign the latest AI-driven concept to receive a shellacking. Rebrands and refreshes aimed at younger consumers also remained in vogue, with mixed …
Digital Marketing News | Marketing Dive
Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
Amazon’s holiday campaign spotlights classic song, acts of kindness
2024年11月5日 · Dive Brief: Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt Bacharach and Hal David song “What the World Needs Now Is Love,” per details shared with Marketing Dive.
Top marketing conferences to attend in 2025 | Marketing Dive
2024年10月1日 · Cannes Lions . June 16-20 Cannes, France. The Cannes Lions International Festival of Creativity hosts thousands of advertisers from across the globe to celebrate the industry’s most prestigious work and hear from a variety of thought leaders who have made an impact on the space.
Social Media Marketing News | Marketing Dive
5 天之前 · Duolingo’s owl mascot plays ‘Squid Game’ with sprawling Netflix tie-up “Learn Korean or Else” unites the language-learning app with the streamer for out-of-home stunts and social content, including an interactive TikTok filter.
How a focus on performance marketing has cost brands trillions: …
2024年10月10日 · Dive Brief: Apple remains the most valuable brand across the globe, though its brand value has fallen for the first time in over two decades by 3%, according to the 2024 Best Global Brands ranking from global brand consultancy Interbrand.
Marketing playbook: Breaking down industry trends to follow in …
2024年1月26日 · Even as ad spending trends in a positive direction and setbacks spurred by the pandemic recede into the rearview, marketers will face several challenges in 2024 while being buoyed by a raft of opportunities to engage with beleaguered consumers.
New brands jump at endorsement deals with influencers, …
2024年9月30日 · The “2024 Celebrities & Influencer Report” from SponsorUnited evaluated over 650 brands and 1,350 deals. The report also evaluated 3,000 celebrity and influencer posts made between Sept. 3, 2023 and Sept. 2, 2024.
Why Mountain Dew refreshed its visual identity for a new era of ...
2024年10月9日 · Mountain Dew is returning to the mountains with a revamped visual identity, according to information shared with Marketing Dive. A new logo includes the brand’s eponymous topography, along with a retro, three-dimensional font that spells out the soft drink’s full name rather than the abbreviated “Mtn Dew” moniker that has been in use for more than a decade.
Why Google’s potential Chrome sell-off could sow fresh marketing ...
2024年11月22日 · The Department of Justice in a court filing earlier this week called for Google to divest its popular Chrome web browser, one of several proposed remedies following a ruling from August that found the tech giant wields an illegal monopoly on search and online ads. The 23-page document also argued that Google should be prohibited from entering into exclusionary …