Comedic skits running on the Suntory brand’s Instagram along with a 7 Stages of Defeat care package are meant to help keep ...

With Chatmeter’s new Review Generation tool, multi-location brands can build credibility by driving three times more customer reviews in half the time. Customizable email, SMS and QR code templates ...

Brands have long known the value of smaller creators—those with more intimate, engaged audiences. Recent Study from Harvard ...

Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout ...

"Sociable" is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. So where are we at with TikTok and what’s coming ...

The Dutch fashion retailer’s Omoda Stylist platform leverages Google Cloud’s Vertex AI platform and Gemini models for a ...

Name This Oreo” tasks players with quickly saying elaborate combinations of “O” and “RE” to unlock exclusive retail offers at Kroger.

State Farm has reversed its plans to advertise during the Super Bowl, citing its focus on supporting customers impacted by ...

Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the ...

“Incremental celebrates the strong results of our collaboration with Bayer and Skai,” said David Pollet, CEO of Incremental. “Integrating incrementally measurement directly into media activation ...

CMO Andrew Katz explains how a new multimillion-dollar campaign addresses the entrance of more "big guys" into the nonalcoholic category.