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1 小时
Auto advertising races ahead in 2024: Two-wheelers lead the charge
While Print demonstrated 9% increase, Television showed a growth of 3%. Radio experienced the highest growth of 25%, ...
Exchange 4 Media
1 小时
Will the DPDP Act stunt kidfluencer growth?
Rule 10 of the act, which mandates Verifiable Parental Consent for minor’s data is ‘too little, too vague and too late’ say ...
Exchange 4 Media
1 小时
How is Gen Z helping coffee brands brew success down south?
To woo the discerning, coffee-drinking Gen Z from the South, brands have been adopting a more tailored approach with ...
Exchange 4 Media
1 小时
Data & DOOH: OOH players aim for the sky in 2025
Industry heads are positive that digital screens will significantly expand inventory this year; hyper-local campaigns and ...
Exchange 4 Media
2 小时
Devajit Saikia, Prabhtej Singh Bhatia to be elected BCCI secretary and treasurer
Devajit Saikia and Prabhtej Singh Bhatia were the only two names featuring in the final list of contesting candidates ...
Exchange 4 Media
2 小时
Havas India appoints Manas Lahiri as Chief Growth Officer
This will be Manas Lahiri's second stint with Havas India; he will be based in Mumbai and report to Rana Barua ...
Exchange 4 Media
2 小时
When design fails the user
Manisha Kapoor, CEO & SG at ASCI, pens down her concerns over brands prioritising aesthetics over functionality while designing products ...
Exchange 4 Media
15 小时
Maruti Suzuki India unveils vision for electric mobility, 'e For Me'
Maruti Suzuki India Limited (MSIL) has announced its blueprint for electric mobility, christened ‘e For Me’. This vision ...
Exchange 4 Media
17 小时
Rajiv Dubey: The pillar of Dabur’s media presence
On his birthday, we look back at Dubey's incredible professional journey heading media for Dabur brands across all verticals ...
Exchange 4 Media
20 小时
Indian brands lead APAC in AI maturity: Adobe
Adobe’s State of AI-driven Consumer Value report surveyed Indian marketers and consumers to understand how much value ...
Exchange 4 Media
17 小时
Dell retires ‘confusing’ laptop names in favour of Apple-style rebrand
Dell has rebranded its XPS, Latitude and Inspiron line of laptops to Dell, Dell Pro and Dell Pro Max, in a move seemingly ...
Exchange 4 Media
17 小时
Ankit Goyle appointed Head of India - Marketing at Snap Inc
Prior to this, Ankit Goyle was with Apple as Head of Category Marketing & Demand Generation - iPhone and AirPods ...
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