The report combines transaction data, retail location data, and surveys to provide insights across key optical categories.

(PRESS RELEASE) Maui Jimand 2024 Olympic gold winner in women’s golf Lydia Ko announce an exciting two-year partnership. As ...

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, ...

What do you wish you had spent more time doing five years ago? Traveling! Now, as a general manager, I can’t take large amounts of time off. — Jade K., St. Petersbur ...

He needs help with exams and cost is not a problem—but his staff and patients are tech-shy. What would you advise that he do?

Like how to recruit like a pro, finally knock things off your to-do list, and the magic number of times you need to repeat yourself for staff finally start to pay attention.

But perhaps your big item for the month should be making sure your EHRs technology hasn’t outpaced its implementation.

1 March is Save Your Vision Month. Consider offering a heavily discounted full exam for new customers and promote it relentlessly. The week before, contact local media outlets to offer an interview on ...

(PRESS RELEASE) HOUSTON — Capping ten years of work to stem the tide of nearsightedness, David Berntsen, Golden-Golden Professor of Optometry and chair of Clinical Sciences at the University of ...

This high volume practice had outgrown their ultra successful location and needed expansion. The idea was big, just like Texas! Design a fusion concept that featured optometry, aesthetics, fitness + ...

The World Council of Optometry (WCO) and Alcon have released new online resources to help ECPs use their Dry Eye Wheel, a practical tool that helps with the diagnosis and treatment of dry eye disease ...

The first Kendra Scott eyewear collection, featuring new sun and optical styles, will be available in the U.S. starting ...