As part of the audience segment expansion, Disney also announced Disney Select AI Engine, an automated tool to generate ...

Now, roughly three months later, Starbucks has hired Anomaly to manage U.S. creative efforts, a company spokesperson ...

The U.K.-based restaurant chain’s ‘Open Your Mouth Mind’ campaign aims to ‘edutain’ Gen Z on its offerings ...

Saquon Barkley trolling New York Giants fans for Unisom and clothier Mack Weldon’s quirky spots with guys letting loose.

McDonald’s has made the latest move in the value wars with a new campaign starring John Cena. The campaign highlights McValue, a “Buy One, Add One for $1” platform meant to appeal to price-sensitive ...

TikTok’s potential fates are complex. The Supreme Court could scrap the Protecting Americans From Foreign Adversary ...

European brand MSC Cruises will air its first Super Bowl spot this year as it seeks to build awareness in the U.S.

New research suggests the most effective, impactful audience targeting requires a blended strategy of using both behavioral ...

NameTheBias exposes how name bias in U.K. hiring practices impacts earning potential before a person even sets foot in an interview ...

As Gen Alpha continues to build its digital presence, brands have an opportunity to play a meaningful role in empowering them to make decisions with the digital stewardship of their parents and ...

The pressure to deliver results is real, but so is the possibility of finding a path that satisfies both the cause and the ...

Aron North, Mint Mobile’s strategic advisor and former CMO, outlines the brand’s marketing approach on the Marketer’s Brief ...