It’s been over a year since Swatch and Blancpain welcomed a new reference to their Bioceramic Scuba Fifty Fathoms series.

“Affordable” is a mutable term in watch world. For Mark Zuckerberg, net worth $260bn and counting, a million-dollar Greubel ...

Now, the Swatch x Tate Collection pays tribute to artists JMW Turner, Marc Chagall, Joan Miró, Fernand Léger, Henri Matisse, Wilhelmina Barns-Graham, and Louise Bourgeois with a series of watches ...

Swatch The case, crown, and bezel frame are made of vibrant pink bioceramic. A matching shade decorates the bezel markings, hands, indices and dial. Lighter shades of pink are used for the resin bezel ...

Swatch just launched a new pair of watches to celebrate the Year of the Snake. That's the new Chinese zodiac symbol for this year. One thing you can always guarantee with the turn of a new year is ...

From a $100 Swatch worn by one of Europe's central bank chiefs, to the Wall Street titan sporting a $20,000 Rolex, these are the watches worn by the most powerful people in business and finance.

One thing you can always guarantee with the turn of a new year is a new flurry of watches. While we're likely ... and now the good folks over at Swatch have unveiled the brands efforts.

But it wasn’t any of those brands that created the biggest watch story of the year. That accolade – by some margin, in our opinion – goes to the Swatch MoonSwatch. It could have been ...

The problem is that Swatch only sells the watches on a traditional NATO strap ... select Swatch stores around the world. To see the full list of stores carrying the new model, head here.

But I don’t think it’s the best Bond-themed watch. Rather, that accolade for me drops massively down the price range to a Swatch watch. Yes, really. And the watch in question is the Swatch 2Q ...