AbbVie closed out the year on a high note as its blockbuster biologic Skyrizi once again claimed the top spot in 2024’s final monthly ranking of the biggest TV ad spenders in biopharma.

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Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 57 min 12 sec ago By E.J. Schultz - 1 hour 55 min ago By Ad Age Staff - 2 hours 11 min ago By Tim Nudd - 4 hours ...

TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on ...

Since 2020, usage of ad-blocking software has increased in the post-pandemic world. Many users prefer these features to avoid having to sit through unpleasant advertisements before and during video ...

Prime Video and Netflix may have been onto something with their recent expansions into ads. That’s because two-thirds of TV consumers now say they’d rather watch a cheaper, ad-supported option ...

A looming fight over the future of public sector union rights also has intensified interest in the Supreme Court race.Schimel’s ad that launches on Tuesday will run on broadcast and cable TV in ...

30 min 42 sec ago By Brandon Doerrer - 3 hours 4 min ago By Garett Sloane - 3 hours 46 min ago 4 hours 35 min ago By Asa Hiken - 4 hours 45 min ago By Ad Age Staff - 6 months 2 weeks ago ...

Here’s how it works. The best Samsung TVs are at the top of the TV pile in terms of build, picture quality, and features. But it’s worth bearing in mind the best Samsung TV for you isn’t ...

and more brands make Hollywood movies and TV for streamers like Netflix Streamers are willing partners in brand films. As streamers increasingly look to ad dollars to become profitable ...

“I think we’re way, way too overmedicated as a country,” he said. The push against TV drug ads threatens to dent the revenues of pharmaceutical companies, which can make back in sales five ...