And thanks to economics of scale, Seiko can afford to sell higher quality watches for cheaper than the competition. But what really makes it a go-to brand for collectors old and new is the sheer ...

Seiko has partnered with Brian May to produce a limited edition version of its Seiko 5 Sports watch inspired by the Queen guitarist’s instrument. Limited to 9,000 pieces worldwide, the watch ...

Seiko has recreated three of its most iconic diving watches to celebrate 55 years since the company’s first diver’s timepiece. The trio includes modern reincarnations of the Seiko Diver from ...