"[Swift's] stamp of approval put Popflex in front of so many new people and not only grew our businesses, but also legitimized the brand," founder Cassey Ho tells us.

As we step into 2025, there’s no better time to start your fitness journey. Whether you’re thinking of hitting the gym, taking up yoga, or training for a marathon, the right sports bra can make all ...

Buy Now FOR £45 AT nEXT Goodmove Reversible Seamless Medium Support Sports Bra For medium support that’s comfortable and breathable, try the Goodmove Reversible Seamless Medium Support Sports ...

Now, brands sell options that resemble sports bras, making them easier to incorporate into everyday life. Forme’s Power Bra is undoubtedly the most popular. The brand has been around since 2019 ...

Luckily, PEOPLE editors and testers have tried out everything from sleek, supportive leggings to sports bras that stay put while you conquer your HIIT routine. If you’ve been looking to level up ...

Even by recent standards, 2024 has thrown up a remarkable number of viral moments from the world of sport. From a 16-year-old kid from the north of England to a 58-year-old returning former ...

Another year of brilliant sport. Another year of stunning sports photography. Getty Images' team of award-winning photographers covered more than 50,000 sports events in 2024, including Euro 2024 ...

We love this discounted lilac shade, but the bra also comes in reversible colors to better match your wardrobe. Try the beige and black combo if you typically wear black and white, or the tan and ...

The Oops!…I Did It Again hitmaker, 43, eagerly showed off her moves for her 42million followers in a sheer black lace bra and a matching thong. In order to show off ...

The bras start at £19.99. Jada said: "I have a matching sports bra and legging set which I think always gives you a little extra motivation to go to the gym because you feel quite put together.

Four years later, in April 2022, Nguyen did just that: She opened The Sports Bra, thought to be the world’s first bar that exclusively airs women’s sports. Getting The Sports Bra off the ...