Master minimalist brands like Nike and FedEx demonstrate how stripped-down logos activate viewers’ imaginations ... By skillfully arranging graphical elements and typography, designers crystallise ...
These are all about the unique lettering and typography. Lettermarks: Using just initials like HBO or NASA ... Abstract/Geometric Logos: These simple symbolic logos, such as the Adidas triple stripes ...
Nike’s challenge was to get teenage girls in England to engage in ... “Knowing we had to go beyond football, we looked to culture for typographic inspiration. We created a bespoke piece of typography ...