03.NIKE, Inc. (NKE) 2025财年第二季度业绩电话会:耐克公司2025财年第二季度,CEO埃利奥特·希尔提出战略重组计划,重点在于回归体育本质,以运动员洞察力驱动产品创新。公司销售额增长40%,远超行业平均水平。希尔强调,耐克将加强与批发合作伙伴的关系,提升品牌故事讲述,并通过营销支持促进销售。此外,耐克已与多个体育组织续约,包括NBA、WNBA等,以推动品牌增长。
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