The NBA adopted the emblem, which soon became linked with the league's identity. According to NBC Los Angeles, Siegel stated that he was paid $14,000 for the logo. Alan Siegel did not make a big ...

Get a first look at NBC’s upcoming NBA partnership with a fun promo featuring Kenneth the Page from “30 Rock,” Jack McBrayer, ...

NBC gets all of All-Star weekend, excluding the celebrity game. NBC also gets a season tip-off doubleheader. * It sounds like ...