数英网5 年
luckin coffee：2018, 陪你走过的那些“蓝”忘时光！
那么就让luckin coffee的这次年终盘点，帮你回顾一下这些难忘时光吧！ 说来，CubeRights对立方与小蓝杯的缘分到2018年为止，已有过3次合作，不过这次作为年度收官之作，我们用了制作难度较高、呈现效果更好的C4D 来展现基于用户数据的回顾和盘点，我们将luckin ...
数英网6 年
颠覆传统，迅速蹿“蓝”的lukcin coffee有哪些营销之道？
比如已经成为现象级的“小蓝杯”，就是在短短九个月里，利用微信打下了咖啡行业的“半壁江山”。 今天，烧脑君以luckin coffee为例，来解析微信生态的营销价值。 很多人用“铺天盖地”一词来形容luckin coffee的广告投放，但你还记得你第一次看到小蓝杯 ...
来自MSN2 个月
Luckin Coffee: from filing for bankruptcy to outselling Starbucks in China
Luckin Coffee filed for bankruptcy protection in the U.S. in 2021, but it took just a few years to recover and even dethrone Starbucks as China’s leading coffee chain. Luckin Coffee ...
BBC1 年
Luckin Coffee: Scandal-hit chain raided by regulators in China
One of China's most powerful regulators has raided the offices of Luckin Coffee after opening an investigation into the scandal-hit firm. The firm's shares slumped this month after it revealed ...
Marketing Interactive6 天
Luckin Coffee set to open five new outlets in Malaysia by end of January
Luckin Coffee is set to open five outlets across Malaysia by the end of January this year. In a statement, the brand stated the first two outlets will open at Sunway Pyramid and Menara EcoWorld on ...
Warc2 个月
How Luckin and Moutai made coffee more “Chinese”
Luckin Coffee needed premiumisation and volume to boost profitability, as its earlier ¥9.90 strategy squeezed profit margins. By Q2 2023, Luckin had opened 10,000 stores, giving it scale and advantage ...