Now, Kanye is on his own with Yeezy, releasing a new product. Kanye West initially launched Yeezy as a partnership with Nike. However, they refused to give him a true partnership. They told Kanye ...

Adidas ended its partnership with Kanye West and his Yeezys Kanye West initially launched his brand, Yeezy, with Nike back in 2009. However, just 4 years later, he took the brand to Adidas ...

A pair of shoes designed and worn by the musician Kanye West have sold for $1.8m (£1.3m) at auction - the highest amount ever paid for trainers. The Nike Air Yeezy 1 Prototypes beat the previous ...

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...

"I'm not sure what the economics are for [Jordan] at Nike, and I don't know what Kanye's ... strategy. West's wife Kim Kardashian West was at the center of his most recent Yeezy 6 season campaign ...

Nike’s struggles have opened the door for Adidas to gain market share with its Samba and Gazelle sneakers, though the trend ...

For a long time, Kanye West has expressed an interest in fashion. This prompted him to design his Yeezy clothing line, a collaboration pair of sneakers with Nike, and more. In 2009, he was the ...

Eliott Hill could learn a thing or two from Adidas chief Bjorn Gulden's playbook. With declining sneaker sales and rusty ...

Adidas has been battling to right itself after it cut ties with Kanye West in October 2022, suspending sales of the highly profitable Yeezy sneaker ... outperforming Nike and Puma since he took ...

LONDON – Nike’s ongoing struggles are giving Adidas a chance to keep taking market share from its larger U.S. rival, but the ...