TAG Heuer returns as an Official Partner and timekeeper for Formula 1 as the FIA celebrates 75 years of storied motorsports ...

We discuss the rhythmic rise and fall of the Vintage Heuer market ✓ Poised for a comeback, we look at key references ✓ Read ...

TAG Heuer and Porsche celebrate their shared motorsport legacy with a limited-edition timepiece inspired by the first rally ...

At LVMH Watch Week 2025, there was no shortage of stand-out releases. From Hublot’s ultra-contemporary take on haute horology ...

During last year’s LVMH Watch Week, TAG Heuer revealed a duo of Carrera Chronographs with alluring teal green dials with ...

Established in 1860, TAG Heuer forged a reputation as a manufacturer of timekeeping devices, cue its first-ever dashboard mounted chronograph in 1911. In 1916 the company then debuted the first ...

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.

As Formula 1 gears up to mark its 75th anniversary, TAG Heuer has announced its return as the sport’s Official Timekeeper. This renewed partnership reinforces a storied relationship that has ...

Because Heuer manufactured the most accurate stopwatch (down to one one-hundredth of a second), it made sense to use its chronograph wristwatches for timekeeping in the Fifties, during F1's infancy.