This mostly applies to the sneaker market, but Nike losing its cool factor in one area of its business can seep into others. Nike, the perennially "cool" brand has a stock price that depends on it.
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Nike NKE has outperformed the market over the ... it would be worth $679.40 today based on a price of $73.55 for NKE at the time of writing. Finally -- what's the point of all this?