This has led many brands to attempt to and take back control of their watches once they are out in the market. BRANDS LEADING THE CHARGE Rolex launched its certified pre-owned plan in late 2022 ...

Rolex’s Certified Pre-Owned programme quadrupled its reach in 2024 with the network of approved retail partners expanding ...

The frenzied demand for pre-owned watches has subsided, but the market continues to organise itself and grow faster than that ...