For the first time in 23 years – and only the sixth in its entire history – BMW has unveiled a new logo intended to give a fresher look to its historic emblem. The new flat design includes a ...

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Through social networks, BMW keeps in touch with its fans around the world. In this case, it is an invitation. “More than just a logo”, announces the firm in conjunction with the BMW Museum ...

The BMW logo features four quadrants within a circle, coloured blue and white, symbolising a spinning aircraft propeller. These colours were inspired by the Bavarian flag, representing BMW’s ...