Allied Bakeries went direct to production house Lobster for its new Kingsmill 50/50 campaign, which takes the throwaway suggestion that “magic” makes it taste good, and runs with it. Directed by Alex ...
New Commercial Arts, bought by WPP's Ogilvy towards the end of last year, has won its first biggie: P/E-owned PG Tips. NCA beat a strong line-up including AMV BBDO, Mother and incumbent The Calling.
House 337 is still battling on despite a steady loss of talent and clients. One of its biggest accounts, Santander, is not only reviewing its creative and media agencies but is now threatening to pull ...