Metrics don’t always show us what we want to see - but don’t throw away years of work on a whim. Sometimes it is important to ...

Sure is part of Unilever’s deodorant portfolio, which also includes Dove and Lynx. With these brands collectively holding ...

Find the latest brand positioning news, analysis and opinion, from launching a new brand to brand overhauls, finding a brand identity and rebrands.

In-depth features, interviews and insights into marketing's biggest issues. At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the ...

On a mission to “make Metro Bank the first-choice bank for business customers”, the brand has repositioned and refreshed.

Creating a great campaign is by nature a ‘poorly defined problem’, so brands must bring clarity to the agency relationship, ...

President-elect Donald Trump has said he will sign an executive order pausing the ban to allow TikTok’s Chinese owner more ...

From the challenge of defining a new category to growing brands globally, it’s been a busy week. Here is my take.

Creating a great campaign is by nature a ‘poorly defined problem’, so brands must bring clarity to the agency relationship, not just wait for magic to happen.

The sharpest commentary from marketing leaders on all the big issues.

Very has worked with System1 to develop a precise approach to TikTok pre-testing, as the retailer looks to “accelerate growth ...

Bold Bean Co is on a mission to make beans “desirable” for consumers, turning the category from something that has been ...