Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers ...

Articles written by Saibal Biswas ...

Connecting over 700,000 creatives with 15,000 recruiters, the talent-hiring platform bridges gaps in India's M&E sector but ...

This Republic Day, Axis Bank, a bank that has always championed safe banking and digital security, has introduced Devanagari ...

The Advertising Club (TAC) India hosted the 24th edition of the Effie India Awards 2024 last evening at the Taj Lands’ End, ...

From fields to social media feeds, creative campaigns, regional influencers and digital storytelling are changing ...

While 82% of consumers want brands to be authentic and down-to-earth, nearly 75% also want them to entertain and give their ...

OrangeGlobal Stories has onboarded senior industry professionals to head its key business functions as it prepares to launch ...

Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into ...

There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and ...

Motilal Oswal Group has long been a target for scammers looking to exploit its reputation. Through proactive measures and the ...

Targeted at global broadcasters and educators, the video hosting player's ZenStream solution can support one-lakh viewers per session.