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adexchanger
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Harry Browne
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
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Why – And What – Marketers Need To Know About AI Agents
Agents are autonomous and thoughtful, fast and knowledgeable. They won’t replace star performers, but they will supercharge your team.
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For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: ...
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Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards.
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Down But Not Out: Publishers And Ad Tech Punch Back In 2025
The first half of this decade has left publishers reeling. Here's how pubs and their ad tech partners can punch back in the years ahead.
adexchanger
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What Even Is Madison Avenue?; Next Up: Airport RMNs
Kimberly-Clark didn’t hire a new CMO, and it doesn’t intend to. Plus, now airport bookstores are also ad networks.
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