The drinks giant changed tack over the weekend after declining to comment on a report on Friday (24 January) that it was mulling a potential sale of Guinness.

Diageo does not intend to sell its beer brand Guinness or its stake in Moet Hennessy, LVMH's drinks unit, the world's top spirits makers said on Sunday.

Reports of the sell off came at a testing period for Diageo boss Debra Crew, who has seen the company’s shares decline under her leadership over the past year-and-a-half. In November, Diageo shares hit their lowest level since 2017.

Media reports suggested Diageo was considering asset sales to boost growth, cashing in on high demand for Guinness. View on euronews

In response to recent speculation, Diageo (LON:DGE), the global leader in beverage alcohol, has made a statement regarding its ownership of the iconic Guinness brand and its stake in Moët Hennessy. The company confirmed that it has no intention to sell either asset,