“The AO is something that connects really well with New Balance because the mix of sport and culture they have is incredible, ...

From the court to the curb, New Balance’s T500 has been a footwear classic ever since it was first introduced back in 1982. Originally designed with an eye for on-court performance (while ...

Coco Gauff brought style and precision to the tennis court on Monday in Melbourne for the 2025 Australian Open. The Grand ...

Making a New Balance sneaker takes 50 to 60 steps ... Fabiana Buontempo: What do tennis star Coco Gauff, NBA MVP Kawhi Leonard, and Liverpool soccer great Sadio Mané have in common?

In honor of Black History Month, New Balance has a new collection of footwear called "My Story Matters". With a tan, purple, and burgundy color palette, the latest shoes will look inspired on any ...

Coco Gauff hit the 2025 Australian Open tennis court in style. Competing against 2020 Australian Open champion Sofia Kenin, Gauff wore a pair of her very own New Balance Coco CG2 sneakers for the ...

But her partnership with New Balance is special because she is the only women’s tennis player to have her own signature shoe. Tennis superstar Coco Gauff signed her first contract with New ...