Prices for the most sought-after used watch models from top Swiss brands Rolex, Patek Philippe and Audemars Piguet fell again in 2024, hitting fresh three-year lows.
Prices paid for the holy trinity of Swiss watches — Rolex, Patek Philippe, and Audemars Piguet — fell 4.9%, 6.5%, and 7.4%, respectively. This follows a rough 2023 when Rolex prices fell 8.2%.
Rolex is indisputably the biggest and most influential watchmaker in the world. The Crown makes the most important and recognisable timepieces on the market—and where it goes, the industry follows.