When it debuted in 2022, the affordable spin on an iconic luxury watch quickly became a global sensation, and the fervor has only slightly died down since. In 2023 alone, Swatch sold over two million ...

But what exactly is Hybrid Ceramic? The material is a blend of 60 percent titanium dioxide and 40 percent biosourced polyamide derived from castor oil. To me, that sounds a whole lot like Swatch’s ...

I think Swatch could have a lot of fun here ... These would all be made from plastic instead of titanium, naturally, and priced at a MoonSwatch-matching £200. There could even be a James Bond ...