Luxury watch maker Omega collaborated with sister brand Swatch to come up with the Bioceramic MoonSwatch. The first 11 MoonSwatch were released in 2022 and named after the planets in our solar system.
The runaway success of Swatch/Omega’s cheap and cheerful plastic MoonSwatches suggested it could be sitting on goldmine. (‘Could Tag Heuer hold the next MoonSwatch in its Archives?’, ...
Similar to the much-loved OMEGA x Swatch MoonSwatch joint venture, this release gave fans a new entry point to experience the brand, and what’s more, it leveraged the burgeoning success of ...
But perhaps their biggest difference is the way Swatch treats the two product lines. The MoonSwatch, even two years after its groundbreaking release, remains the jewel in Swatch’s crown. Every new ...