Analysts say the sport’s rising popularity justifies the sponsorship but it still represents a gamble to boost sales ...

From the Daytona to the King Midas, GQ watch editor Cam Wolf dives deep into all the most significant lines in the Crown’s ...

TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport ...

TAG Heuer has upgraded the Formula 1 Chronograph to celebrate becoming the Official Timekeeper of Formula 1 Racing.

I rounded up all the hottest releases from LVMH Watch Week 2025, with my personal favourites from Hublot, TAG Heuer, Zenith and Bulgari ...

TAG Heuer used LVMH Watch Week to mark its new territory as the new headline sponsor of Formula 1; taking over from Rolex ...

The podcaster has issued a grovelling apology for calling Aussies 'idiots' during a housing fracas - but not everyone thought ...

At LVMH Watch Week 2025, brands like Hublot, TAG Heuer and Gérald Genta unveiled a slew of impressive releases ...

The 2025 version of LVMH Watch Week is here, and these new releases from TAG Heuer, Hublot and Zenith all have one thing in ...

Now, as part of LVMH Watch Week 2025 – taking place in New York and Paris from 21 January – the brand has released an all-new ...

With a carefully curated selection of brands set to drop some neat new pieces over the coming days, there's never been a ...

Long lauded by in-the-know collectors for its technical achievements, the storied Swiss maker is aiming to go pop with an ...