Assuming you can actually get your hands on a steel Rolex sports model — easier said than done — the watches remain an excellent value relative to the market, even after this year’s price increase.

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Rolex’s platinum watches, like the 1908 introduced last year, have seen the smallest price increases overall. - Credit: Rolex/Ulysse Frechelin Gold Rolex watches, on the other hand, have ...

Rolex has not commented on the price rises, which broadly see up to 15% price increases on gold watches, 1% on platinum and 3% on steel. Rolex is thought to be among the big winners of 2024 as sales ...

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Fun fact: Rolex reserves ice blue dials for its platinum models ... bringing his expertise in watches, whisky, and the sports Australian men care about.

‘Aspiration’ is a word that is often used when we talk about watches. Something that shows others who we are, where we’re at, and the direction we’re heading in. What a Rolex says is ...

From the Daytona to the King Midas, GQ watch editor Cam Wolf dives deep into all the most significant lines in the Crown’s ...

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Platinum models also remained stable across the board, all rising just 0.9 or 1 percent. Gold Rolex watches, on the other hand, have undergone a much steeper price hike. The smallest increase for ...