Let’s be real: Rolex could price its steel watches a lot higher than it does. Demand continues to far outpace supply when it ...

The watch community has long speculated about whether Rolex would raise its prices in 2025, and now the answer is clear: yes, ...

Rolex implemented its annual price hike on Jan. 1, which saw the tag on some white, yellow, and Everose gold watches in its ...

THE FACE OF A WATCH, the dial, is not just for telling time. It’s meant to be appreciated and enjoyed, says David Riboli, head of Rolex’s watch prototype department. Read more at The Business Times.

The price of Rolex watches increased by up to 8% on January 1, as the price of gold continues to surge.

The watch community has long speculated about whether Rolex would raise its prices in 2025, and now the answer is clear: yes, ...

State of play: The luxury watchmaker is raising prices on its watches by up to 8% depending on the model, Bloomberg reports.

This year’s increases are notably larger than last year’s. Rolex raised prices on some precious metal models by about 4% in ...

Rolex usually increases its prices at the start of the year, but 2025 saw substantial hikes. Rolex raised prices on some ...

Rolex SA, the largest luxury Swiss watch brand, increased prices on some popular models due to surging gold values in 2024.