We may receive compensation when you click on links to products we review. Please view our affiliate disclosure. Creating a strong brand identity is one of the most important aspects of a business. A ...
Perhaps not all home-grown ideas, but everyday things we barely notice, company logos. Researching some of those we see everyday uncovers their hidden meanings or messages. Let’s start with FedEx.
“It’s the first letter; it’s like the cornerstone of the company,” says Joel Davis, Sandisk’s vice president of creative. The goal was to make a logo that looked like the ...