Whether you’re a weekend warrior or someone more committed—like Michael Jordan or Tiger Woods, two notable brand spokespersons—Niketown wants to outfit your sporting life. The first four of ...
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Without any real plan or consideration for prices, he threw cash at everything he liked at Niketown only because he had the spending power. "My first contract was for four years, $9 million.
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One of Niketown's biggest problems is that it doesn't consistently take advantage of Nike's best assets. Throughout its history, Nike has been able to land elite athletes for sponsorships more ...