Let's face it. Typography is everywhere. On your cereal box. In the ad, you just scrolled past. On the street sign, you nearly missed while daydreaming. But most people never give it a second thought.
Master minimalist brands like Nike and FedEx demonstrate how stripped-down logos activate viewers’ imaginations ... By skillfully arranging graphical elements and typography, designers crystallise ...
Nike’s challenge was to get teenage girls in England to engage in ... “Knowing we had to go beyond football, we looked to culture for typographic inspiration. We created a bespoke piece of typography ...