Athletes and sneaker brands no longer have to wait to form partnerships. But none have been more important than today's ...

JuJu Watkins has agreed to a multiyear contract extension with Nike that will give the Southern California star one of ...

Phoenix Suns guard Devin Booker debuted the Nike Book 1 in the 'Michigan State' colorway against the Detroit Pistons.

Suns exhibition at the Breslin Center, Michigan native Devin Booker gifted Michigan State basketball with custom Nike shoes.

Nike is releasing Deion "Coach Prime" Sanders' Nike Air DT Max in the colors of the Atlanta Falcons, the team he played for ...

While the reveal of many Nike sneakers is preceded by rumor discussions, the one-image preview of next year’s Nike Kobe 5 ...

Nike locked up the USC sophomore star to a new contract extension that gives her one of the biggest sneaker deals in women’s ...

As much as we love seeing our favorite celebrities and entertainers draped in luxurious red-carpet-worthy ensembles, there's ...

They are reportedly light and more comfortable than their predecessors, and one of the more anticipated sneakers coming out ...

Nike's ongoing struggles are giving Adidas a chance to keep taking market share from its larger U.S. rival, but the German ...

Hiroshi Fujiwara has been a close collaborator of Nike’s for decades now, having graced many different sneakers himself and ...

In an exciting development for sneaker enthusiasts and fans of NFL legend Deion Sanders, Nike is set to re-release the Nike ...