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腾讯网
11 天
两任CEO,完全相反的战略,耐克正在经历自我否定与重塑
有不少分析师认为,耐克如今的糟糕表现,需归咎于前任首席执行官唐若修(John Donahoe)的战略失误,他治下的耐克失去了品牌原有的“酷感和闯劲”。去年9月,耐克重新启用老将贺雁峰(Elliott ...
新浪网
11 天
两任CEO,完全相反的战略,耐克正在经历自我否定与重塑
NIKE DUNK Panda 图源:耐克官网 要知道,研发一款新跑鞋的周期通常需要2-3年,而把已经被市场验证的成熟产品拿来批量复刻,显然是最“经济适用 ...
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