Devin Booker has been rolling out versions of his Book 1 shoe for over a year now, and the journey has been nothing short of ...

Just like in any industry, it's harder than ever to create a new product that impresses. Technology has advanced so rapidly ...

In his short time at the company, though, Hill had already turned a few heads. After a Nike exec came to speak to his sports ...

The Reebok Nano X5 is like a footballer finally finding their feet at a new club. Reebok has built a spacious, well-rounded ...

Parrish hopes to lead the Comets to a 2025 state championship while serving as a role model for her younger sister, Phoebe.

Save up to 58% on Nike’s best-selling sneakers, leggings, sports bras, and more—styles are selling out quickly. Don’t wait to ...

We’re not even a month into 2025 and there are already plenty of sneaker drops to get ready for. Between official reveals, ...

The great outdoors is officially 'in'. Outdoor-focused performance shoes are the latest trainer trend to sweep the world of fashion. With lines to get into the Salomon stores, Arc'teryx is a viral ...

The HOKA Bondi 9 strikes a tricky balance between premium cushioning and lightness – a combo that runners have been chasing ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...