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From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural ...
Instead of transforming the sneaker giant into a high-tech powerhouse, John Donahoe pissed off partners and disappointed fans.
Lastly, Nike made a big push internationally, namely into China. In hindsight, none of these ideas were particularly bad, they just left the company overexpanded and vulnerable to slowdowns.