Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships and products across the sports business ...

Eitan Levine had a working relationship with Jake Retzlaff, the first-ever Jewish quarterback at BYU, as well as food brand ...

After a year of Deion Sanders' signature Diamond Turf sneakers releases, the original is coming back in 2025. Nike is now ...

USC Trojans legend and Heisman Trophy winner Reggie Bush has a unique perspective on how Name, Image, Likeness (NIL) has changed the college landscape by allowi ...

In his short time at the company, though, Hill had already turned a few heads. After a Nike exec came to speak to his sports ...

Save up to 58% on Nike’s best-selling sneakers, leggings, sports bras, and more—styles are selling out quickly. Don’t wait to ...

Purcell Marian senior Dee Alexander scored a career-high 50 points to set a single-game program record in a 95-49 win over visiting Roger Bacon Wednesday night.

As the league confronts a fast-approaching time without LeBron James, Stephen Curry and Kevin Durant, Victor Wembanyama has ...

When former legendary men’s basketball coach Newton Chelette arrived on campus in 1989, longtime former Antelope Valley Press ...

From Whitehall High School to the NFL, teammates of Saquon Barkley are left in awe of his ability and motivated by his ...

Jane Hedengren, one of the top runners in the country, has been named the 2024-25 Gatorade National Girls Cross Country ...