Tennis demands shoes that are durable, supportive, and built for quick movements on the court. Whether you're a baseline ...

Bowen, H. Kent, Robert S. Huckman, and Carin-Isabel Knoop. "New Balance Athletic Shoe, Inc." Harvard Business School Case 606-094, April 2006. (Revised June 2008.) ...

The new WTA and ... men's and women's tournament gives players a chance to represent their countries while gaining rankings points. It also gives sportswear brands a chance to capitalize on athletes ...

pushing forward tennis balls and programs in one hand and a Sharpie in the other. What 19-year-old Coco Gauff has started seeing is her signature New Balance shoe serving as the canvas for her ...

Whether you’re soaking up the sun in Melbourne or staying up late to watch the tennis Down Under, you can gear up for the Australian Open in style with New Balance. The tournament’s official ...