While Coco Gauff's custom New Balance match kit at ... iteration of Gauff's signature shoe, the Coco CG2, is a nod to one of her dad's. "My dad played basketball, and he always wanted me to ...

Flagg has reportedly signed a "significant" shoe endorsement deal with New Balance. The New Balance ... clips of him playing against the U.S. men's Olympic team in scrimmages went viral.