The fashion world is about to embrace a wave of charm and creativity with the introduction of a new clothing brand, Kawaii. Inspired by the Japanese concept of “cuteness” by the creators of Hello ...

At the Japanese sports fashion brand's Regent Street store in London, the designer has curated an immersive exhibition that replicates a teenage girl's bedroom. Slots to see the free exhibition in ...

Apparel and snowboarding goods store 686 has released a new themed tech and clothing range just for the occasion, featuring the kawaii kitten alongside two other Sanrio mascot characters.