‘Aspiration’ is a word that is often used when we talk about watches. Something that shows others who we are, where we’re at, and the direction we’re heading in. What a Rolex says is ...
First introduced in 1954 ... Fun fact: Rolex reserves ice blue dials for its platinum models, so if you ever see a Rolex with an ice blue dial, that’s how you know it’s platinum.
“Typically, when Rolex implements a price increase, it strengthens demand for pre-owned models, as collectors and first-time buyers seek alternatives that offer value without compromising on qua ...