Formula One is attracting a new wave of sponsorships from consumer brands, as the global racing series and its teams win over ...

Mercedes were on the look-out for a new clothing and apparel partner to replace previous sponsors Tommy Hilfiger and Puma ...

Formula 1 will celebrate its 75th anniversary alongside a $1.5 billion, decade-long partnership with TAG Heuer as the new ...

Former Formula 1 driver Daniel Ricciardo, who raced until 2024, has been backed for a move to NASCAR considering his ...

Red Bull and crypto exchange Bybit have parted ways after a three-year contract came to an end ahead of the 2025 season. The ...

Red Bull Racing faces big changes ahead of the 2025 Formula One season, with the loss of a major sponsorship deal valued at ...

The Dubai-based cryptocurrency platform signed a “multi-year” sponsorship deal with Red Bull ahead of the F1 2022 season, ...

F1 fans might soon see a big change for Lewis Hamilton off the track, as rumors mount about him landing a huge new sponsor ...

F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back ...

Formula 1 is celebrating the return of an iconic sponsorship to its partner portfolio ahead of the F1 2025 season. TAG Heuer returns to the Formula 1 grid officially in F1 2025, replacing the Rolex ...

TAG Heuer will take the wheel to become Formula 1's official timekeeper again starting in 2025, marking the end of the ...