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签下高尔夫球手的lululemon对男装运动市场有了更多野心
lululemon在男装市场的定位相对清晰,主要面向的是对高品质、高性能运动服饰有需求的男性消费者,此番加拿大品牌也是选择高端消费者聚集的高尔夫运动进行突破。从lululemon披露的预期看,品牌认为男装线还不会很快反哺公司业绩,公司营收将在一段时间 ...
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