In a new spot directed by Henry Scholfield, classic artworks have been transformed through a combination of live action, animation and AI Andy Warhol’s 1962 painting of a Coca-Cola bottle offers a ...
It featured “a simple design, utilising bold fonts and embellishing the eye-catching graphic nature of the Olympics logo at the time, whilst heroing the white of the iconic Coca-Cola red and white for ...
Now, we’ve got confirmation on the first new Coca-Cola flavor of the year, and while it’s technically brand-new, it feels like a nostalgic nod to a discontinued fan favorite.
Pratik Thakar, who was promoted from a creative brand lead role to VP and global head of generative AI last year, is spearheading Coca-Cola's investment in generative AI. The Dalí Museum brought ...
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...
Share a Coke has been one of Coca-Cola’s most successful summer marketing platforms since 2011, but we needed to keep the idea fresh and effective half a decade later. To make Share a Coke fresh again ...