Yes, you read that right. Going back just a bit, Annapurna Interactive was in negotiations with Annapurna's owner Megan Ellison to spin off Annapurna Interactive into its own business entity. When ...
A parent company creates a spin-off division as an independent entity. A spin-off is initiated when the company expects the spin-off may be worth more independently than as part of the parent company.
If a rep fails to connect with the prospect at this stage of the SPIN cycle, it’s hard for them to move onto the ‘implication’ phase. By asking the right types of questions here, the sales rep can ...