In addition to selling ads on its sprawling marketplace, it will now let other retailers use the technology powering its $50 billion business on their own websites, as reported earlier by Adweek. The ...

The FTC also alleges that Amazon is charging its sellers exorbitant fees, in many cases close to 50 percent of their revenue: ...

Amazon Ads has launched a new service called Amazon Retail Ad Service, letting third-party retailers use its own ad tool in ...

Amazon is expanding its advertising business by allowing retailers to utilize its advanced ad technology through a new ...

Amazon's new Retail Ad Service allows any retailer to offer advertising on their digital platforms using the tech that powers ads on Amazon.

Amazon Retail Ad Service will allow sites to show “contextually relevant ads in the right place and at the right time” in ...

GOLDEN VALLEY, Minn. — We've all done a massive amount of shopping recently with the holidays behind us, and odds are, some of those purchases came from Amazon. Maybe you noticed something ...

At Amazon Ads, many moving parts work harmoniously behind the scenes to create a seamless operation. Key to the effectiveness of advertising on Amazon and beyond the Amazon store are the Amazon Ads ...

Opinions expressed by Forbes Contributors are their own. Kiri Masters covers trends in retail media and marketplaces. Amazon's February launch of Rufus, an AI shopping assistant, offers an early ...

Amazon is letting other retailers use its homegrown advertising tools to run sponsored ads across their own websites. The service is designed to make it easier for other retailers to run targeted ...