The research, conducted by YouGov on behalf of the Advertising Standards Authority (ASA), surveyed 6,808 people across the UK, asking them to recall a slogan or strapline from an ad they remembered.
Well the UK certainly seems to be 'lovin'' the McDonalds slogan, at least. But do they think it's the most recognisable? The top 10 most memorable advert slogans have been revealed - and they ...
Tesco has topped the list of the UK's most memorable ad slogans. "Every Little Helps" was mentioned more times by members of the public than any other slogan in a recent survey conducted by YouGov.
They decided to focus on a simple and to the point television advert - something unusual for the time, with flashy slogans being common. The pair needed a punchy tagline to finish the ad.
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A YouGov poll has revealed the most memorable advertising slogans - and Tesco has topped the list. Also in the Money blog: economists are warning the UK could face more frequent recessions.