On a mission to “make Metro Bank the first-choice bank for business customers”, the brand has repositioned and refreshed.

From the challenge of defining a new category to growing brands globally, it’s been a busy week. Here is my take.

Find the latest brand positioning news, analysis and opinion, from launching a new brand to brand overhauls, finding a brand identity and rebrands. EY has launched two campaigns in a week, with new ...

In-depth features, interviews and insights into marketing's biggest issues. At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the ...

Very has worked with System1 to develop a precise approach to TikTok pre-testing, as the retailer looks to “accelerate growth ...

Creating a great campaign is by nature a ‘poorly defined problem’, so brands must bring clarity to the agency relationship, ...

New research from the ASA and YouGov reveals the UK’s most memorable ad slogans, while four of the brands in the top 10 share why they believe their straplines have been so enduring.

From pensions to the property market, TikTok is fast becoming the social platform of choice for a host of brands – some of ...

Research from the Advertising Association finds trust in advertising continues to grow, driven by TV and cinema.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Unseasonal weather and shaky consumer confidence has contributed to a dip in Primark’s UK sales. In a trading update for the ...

President-elect Donald Trump has said he will sign an executive order pausing the ban to allow TikTok’s Chinese owner more ...