With the rise of AI and the computing power of smartphones, the Intuit brand claims that doing taxes in person with a tax professional is outdated.

RXBar is countering traditional “New Year, New You” marketing messaging associated with New Year’s resolutions with a campaign that combats “B.S.” in ads, according to a press release. The effort, ...

Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.

The tech giant is planning to deploy millions of generative AI characters and have them pose as actual users on Facebook and ...

The beverage, popular in the 1980s and 1990s, will be marketed on social platforms including TikTok, YouTube and Facebook in ...

Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the ...

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Highs and lows characterized much of marketing in 2024. The industry was enlivened by occasions for unity, including a blockbuster Summer Olympics in Paris, but the final stretch of the year brought ...

TikTok will have another chance to argue against a bill requiring the app’s business in the U.S. be sold to an American-based ...

Historically, contacting creators for marketing campaigns has required direct outreach through social media or their talent agencies. The new partnership between Squad and Famous Birthdays gives ...

Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad revenue milestone. The brand had professional Santas taste test oatmilk ...

As the season five series comes to a close, HBO is already preparing to keep fans thinking about the show through the summer hiatus to have a substantial season six opener and secure the phenomenon ...